Understanding Motivation: How to Stay Focused When It Ebbs and Flows

When running your own business, motivation can feel like a rollercoaster ride. In the beginning, you might feel a surge of excitement and energy to get things done.

But as time passes, it’s normal for motivation to ebb and flow. Some days, you’ll feel on top of the world, while other times, you might struggle to find the drive to move forward.

Embracing the Ups and Downs of Motivation in Your Business Journey

It’s important to remember that this fluctuation in motivation is completely natural. In fact, it's expected. You’ll likely feel great about your business about a third of the time, feel pretty good another third, and experience periods of self-doubt or lack of energy the rest of the time. The key is not to panic when these low-motivation moments arise. They don’t mean your business is wrong or that you're not cut out for it.

Your Core Motivations

When you're feeling low, return to your core motivations. Revisit your quarterly plan and remind yourself why you started this business in the first place. What do you hope to achieve? Having a clear vision of your "why" can help you push through those tougher moments and re-energize your focus.


Final Thoughts

Remember, motivation is not a constant. Embrace the ups and downs, and let them guide you back to your purpose. With a clear plan and a strong sense of why you're doing what you're doing, you'll be able to ride out the low points and stay on track for long-term success.

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