Podcast interview: Engage with Your Ideal Customer Using Instagram Stories

I was excited to be asked to be one of the new podcast hosts for the Jewellers Academy podcast. I will be interviewing interesting people on matters of mindset and business.

My first episode as host went live this week; you can listen to it on the player below. Alternatively, find episode 167 of the Jewellers Academy podcast on Apple Podcasts, Google and Spotify.

Episode breakdown:

  • Today we're discussing all things Instagram Stories with Marti from Wee Bit Social (1:10)

  • What are Instagram Stories and what can they help us do? (1:49)

  • How Instagram Stories can help you get to know your audience (3:00)

  • Marti's example of getting to know someone through Instagram Stories (4:18)

  • Tips on using Instagram Stories and what to share on them (5:39)

  • The importance of engagement on Instagram (24:14)

  • How sharing other people's stuff creates connections (32:21)

  • Using links in Instagram Stories (36:24)

  • How to use Highlights in Instagram Stories (39:25)

  • How to learn more from Marti (42:36)

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