Podcast interview: 7 Ways to Increase Your Visibility as an Introvert in Business
I am one of the podcast hosts for the Jewellers Academy podcast and I will share episodes that are relevant to all businesses here on the blog.
This week on the podcast, Janine Friston, founder of the Female Business Network, joined me to talk all about her top tips for growing your business and visibility, particularly for introverts. This was a really great interview that we ended up having to do twice because the recording didn’t work the first time! It was really frustrating because the conversation had been so good. Fortunately Janine was gracious enough to agree to do it again and it probably was an even better conversation because we had already had it before!
Janine is the founder of the Female Business Network. An introvert herself, she knows first-hand the best ways to increase visibility and she shared lots of great tips that, while focused on jewellers and product-based businesses, will definitely be relevant to any type of product or service business. The focus was on strategies that help introverts navigate the challenge of promoting your business and connecting with your target audience.
In this chat, we cover lots of great ground including:
00:00 Introduction and Discussion of Introversion in Business
07:47 1: Mastering Social Media Essentials
11:06 2: Creating Faceless Content
18:04 3: Improving Local Visibility with Google Business Profile
23:24 4: Harnessing the Power of Email Marketing
26:10 5: Establishing Social Proof with Customer Reviews
28:43 6. Writing Concise Emails with a Clear Call to Action
34:53 The Benefits of Blogging
40:13 7. Networking Tips for Introverted Entrepreneurs
You can listen to the episode on the player below. Alternatively, find episode 226 of the Jewellers Academy podcast on Apple Podcasts, Google and Spotify.
About Janine
Janine is the founder of the Female Business Network, and supports introverted and quietly-confident women in business to be visible, build genuine relationships and grow their businesses in ways that are aligned with them.
Janine has been hosting networking meetings since 2018, and has grown her business to include online and in-person networking groups across the UK. Introvert-friendly, and non-sale-sy, Janine champions conversation, connection, friendship and relationship building in her networking approach.
Janine is also a startup and small business mentor, hosts her own mastermind, has been a guest speaker, podcaster and is about to launch her first courses to help people be more confident and have the tools to achieve more from networking, as well as growing businesses in a more introverted and quieter way.